Paid Advertising
Ads can put a book in front of readers who have never heard of it, but only when the book, the page, and the audience are ready. We plan the spend carefully and tell you what it produced.
The problem this addresses
Authors often start ads before the listing is ready, so clicks do not turn into sales.
Budgets are easy to waste on broad audiences, unclear targeting, and ad copy that does not say who the book is for.
Who it suits
- Authors whose listing and positioning are in good shape and who want to test paid reach.
- Authors with a series or several titles, where a reader who buys one may buy more.
- Authors who want an honest view of whether ads make sense for their book before spending.
What is included
- Advertising strategy and a recommended starting budget
- Audience, keyword, and placement research for the platforms that fit your book
- Ad copy and creative briefs written for your approval
- Campaign set-up and launch from your own ad accounts
- Paid promotions and newsletter features, such as BookBub Featured Deals, where your book qualifies
- Weekly checks and adjustments during the campaign
- A written results report comparing spend with sales and sign-ups where measurable
What you receive
- A written advertising plan and budget recommendation
- Approved ad copy and creative
- Weekly updates during the campaign and a final results report
What we need from you
Materials and permissions we ask for before the work starts.
- A final or published book with an accurate retail page
- Ad accounts in your name, and a budget you approve in writing
- Prompt approval of ad copy and spending changes
How the work proceeds
- 1
Plan
We check your listing and agree platforms, audiences, and budget.
- 2
Prepare
We write the ads and set up tracking for your approval.
- 3
Run
We launch, check weekly, and adjust within the budget you set.
- 4
Report
We send a written account of spend, results, and next steps.
The exact scope and timeline are confirmed in your written proposal. Read about our full process.
Questions about paid advertising
Who pays for the ads?
You do, directly to the advertising platform from your own account. Our service fee covers planning, set-up, and management. Ad spend is separate and only incurred with your written approval.
Will the ads pay for themselves?
We cannot promise that. Results depend on the book, the audience, and the market. We report spend against measurable results so you can decide whether to continue.
Do you need my payment details or password?
No. We use the limited-access options each platform offers, so your payment details and account control stay with you.
Discuss paid advertising for your book
Send a short inquiry by email. We will reply with questions or an outline of how we could help, and any work begins only after you approve a written proposal.