Get your book in front of the readers who want it.
Book marketing and publicity for authors, before launch, at release, and after. We research the right reviewers, media, and communities, send tailored outreach for your approval, and report back in writing on what came of it.
Start with the reader
These questions shape the positioning before outreach begins.
- Who would choose this book, and why?
- Where do those readers discover books?
- What would make a reviewer take a closer look?
Where is your book now?
The right work. At the right stage.
Twelve services across three stages. Use one or combine several in a package. Each ends with a written deliverable.
Make the introduction count.
Define who the book is for, why it matters to them, and how the launch will reach them.
Position the book
Reader profiles, comparable titles, and a clear positioning statement.
Prepare the materials
Retail copy recommendations, pitch angles, and book information.
Map the opportunities
Relevant contacts, advance-review opportunities, and a launch calendar.
Prepare your platform
An author website, newsletter, and advance reader team ready before release.
Deliverables & progress measures
What you receive: A positioning brief, audience map, campaign calendar, and approved materials within the agreed scope. Advance outreach is included only when commissioned and publication lead times allow.
What we track: Readiness of materials, approved contacts, review-copy requests, and confirmed early interest.
Services for prelaunch
Start with positioning
Book Positioning
We read your book, research comparable titles and its readers, then write a positioning statement and ready-to-use descriptions for your retail page and pitches.
See what is includedAmazon Discoverability
We audit your Amazon listing, research categories and keywords, and rewrite your description so it is ready to paste into your account.
See what is includedAuthor Platform Strategy
We review your website, newsletter, and social channels, then give you a written plan and checklist sized to the time you actually have.
See what is includedAuthor Website
We design and build a clear author website under your own domain, with your book, biography, press page, and a simple way for readers and reviewers to reach you.
See what is includedAdvance Readers and Launch Team
We help you gather a team of early readers, give them the book and the information they need, and ask for honest reviews around release.
See what is included
Also useful at this stage
Bring the release to its readers.
Move from preparation to purposeful introductions, with follow-through on the interest they create.
Send tailored introductions
Approved pitches to relevant reviewers, media, newsletters, and communities.
Follow through on interest
Relevant follow-ups, response handling, and approved reading or ordering materials.
Add paid and social reach
Optional advertising, social posts, and events, scoped with you and kept within your budget.
Adjust with evidence
Use replies and requests to refine the next approaches.
Deliverables & progress measures
What you receive: The outreach and follow-ups agreed in your package, a contact and response record, progress reports, and recommendations based on the campaign response.
What we track: Replies, review-copy requests, coverage, buying inquiries, and attributable purchases where tracking is available. Interest and sales are reported separately.
Services for launch
Goodreads Author Presence
We review your author profile and every edition of your book, list the corrections to make, and write your profile copy.
See what is includedMedia and Review Outreach
We research the reviewers, bloggers, journalists, and newsletter editors who cover books like yours, write each pitch, and handle follow-up. You approve the list first. Podcast pitching is optional.
See what is includedPaid Advertising
We plan and launch book ads on Amazon, Meta, and BookBub where they suit your book, write the ad copy, check results weekly, and report what the spend produced.
See what is includedSocial Media Support
We choose the channels that suit your readers, set up your profiles, and prepare a monthly plan with drafted posts and simple graphics for you to approve and schedule.
See what is included
Give the book a longer life.
Build on what has worked and pursue additional reader communities and buying opportunities.
Find the next opportunity
Review existing traction, previous promotion, and audiences not yet reached.
Approach suitable buyers
Relevant libraries, educators, organizations, and book groups.
Keep readers coming back
Newsletter, ongoing advertising, events, and speaking to reach people who have not found the book yet.
Connect the wider catalog
For separately scoped series work, identify entry titles and the next-book reading path.
Deliverables & progress measures
What you receive: An updated opportunity map, relevant buyer materials, outreach within your agreed scope, and recommendations for the next phase.
What we track: Evaluation requests, adoption discussions, quantity inquiries, confirmed orders, and available sales signals.
Services for postlaunch
Your book does not need to be new. If it is already published, most services below and under the other stages still apply.
Library and Community Outreach
We research libraries, schools, universities, and book clubs that fit your book, prepare an information sheet, and contact the people you approve.
See what is includedEmail Newsletter and Reader List
We help you start or strengthen a newsletter: a sign-up offer, a welcome email, forms for your site and book, and a plan for growing a list of readers who want to hear from you.
See what is includedEvents and Speaking
We research bookstores, libraries, festivals, conferences, and groups that host authors, prepare your speaker materials, and contact the organizers you approve.
See what is included
Authors with a book worth finding
Services for independently and traditionally published authors, whether preparing to launch or promoting an existing book.
- Fiction
- Finding the readers, reviewers, and book clubs who enjoy your genre, with comparable titles that help them recognize your book.
- Nonfiction
- Connecting your subject to the readers it helps, and to media and newsletters that cover your field.
- Memoir
- Describing a personal story in a way that tells readers why it matters to them, and approaching outlets with care.
- Scholarly
- Explaining specialist work clearly for libraries, educators, and informed general readers.
Sample campaign plan
Illustrative example, not a completed client campaign.
Help a debut novel enter the book group conversation.
The starting challenge
A family saga needs a clear introduction that helps reviewers and book groups understand who it is for and why it is worth discussing.
Goals for this campaign
- More relevant reviewers considering the book.
- Book groups requesting reading or discussion materials.
- A clearer connection between the novel’s themes and its likely readers.
A practical process, agreed in writing
Each stage ends with something you can read, review, and keep.
- 1
Inquiry and fit assessment
Send a short inquiry about your book. The initial fit assessment and proposal are free.
You receive: An initial view of fit and any clarifying questions.
- 2
Written scope and approval
Review the proposed deliverables, timeline, and fee before committing.
You receive: A proposal with scope, timeline, and fee.
- 3
Book and audience research
The agreed paid work begins with the book, its readers, and comparable titles.
You receive: Research and positioning documents within your scope.
- 4
Materials and campaign execution
Review materials and, where included, approve the outreach before it is sent.
You receive: Approved materials and a record of work completed.
- 5
Reporting and next steps
Receive a written record of the work and practical recommendations.
You receive: A final record and suggested next steps.
Choose the work your book needs.
Start with a clear strategy, add active outreach, or develop a broader campaign for readers and institutional buyers.
Build the foundation
Foundation
Know your readers. Know your next move.
Starting at US$1,500
The strategy and materials to guide your promotion.
What we deliver
Book positioning audit
Reader profile, comparable titles, and a positioning statement.
Audience & opportunity map
Relevant reviewers, newsletters, and communities to consider.
90-day visibility roadmap
A dated action plan that sets out what to do and when.
Marketing mix recommendation
Which of a website, newsletter, ads, social media, and events suit your book, in priority order.
Plus 1 more included. The full scope is on the pricing page.
Put the plan to work
Growth
Turn the strategy into active outreach.
Starting at US$3,500
Adds researched contacts, tailored pitching, and follow-through.
What we deliver
Foundation strategy included
Positioning audit, audience map, and campaign roadmap.
65 tailored initial approaches
Researched reviewers, media, bloggers, and newsletters.
Pitch & press materials
Relevant introductions prepared for the types of outlets approached.
Follow-up & response tracking
Up to one appropriate follow-up per contact, with replies recorded.
Plus 2 more included. The full scope is on the pricing page.
8 weeks · One book
Strategy plus campaign execution across approved reviewer and media channels.
Ask about GrowthBroaden the opportunity
Full Campaign
Develop more routes to readers and buyers.
Starting at US$6,500
Adds institutional outreach, buyer materials, and deeper follow-through.
What we deliver
100 tailored approaches in total
Strategy and outreach across agreed reader and institutional channels.
Library & institutional outreach
Suitable libraries, schools, universities, and book groups.
Materials for buying decisions
A library and bulk-order sheet plus an educator or book-group guide.
More follow-through
Up to two appropriate follow-ups per contact.
Plus 4 more included. The full scope is on the pricing page.
12 weeks · One book
Includes the strategic foundation and 100 total approaches, not 65 plus 100.
Ask about Full Campaign
Your proposal confirms the final scope. Third-party expenses are separate. Series campaigns are quoted individually. An approach is an initial tailored message, not a guaranteed placement or sale.
Know exactly what you are paying for
Authors are right to be careful about who they pay. These are the commitments behind every engagement.
Everything in writing first
Scope, deliverables, timeline, and fee are confirmed in a written proposal. Work begins only after you approve it.
You approve every outreach list
Nothing is sent on your behalf until you have approved the contacts and the pitch wording.
You keep your accounts
We send recommendations and ready-to-use copy. You or your publisher make the changes in your own Amazon and Goodreads accounts.
Third-party costs stay separate
Advertising spend, promotion fees, printing, review copies, and postage are listed separately and only incurred with your written approval. You pay ad platforms directly from your own accounts.
Reports show everything
Your report lists who was contacted and what came back, including declines and non-responses.
Frequently asked questions
What kinds of books do you work with?
Fiction, nonfiction, memoir, and scholarly books, whether forthcoming or already published. We do not provide editing, printing, publishing, or distribution.
How do we get started?
The initial fit assessment and proposal are free. Send an inquiry through our form. We reply by email with questions about your book and goals, then send a written proposal confirming scope, timeline, and fee before any work begins.
Do I need to do interviews or podcasts?
No. Podcast pitching is an optional part of media outreach. Campaigns can focus entirely on reviews, written features, and institutional outreach.
Can you guarantee reviews, coverage, or sales?
No. Reviews, coverage, and sales depend on decisions we do not control. What we commit to is careful research, relevant outreach, and a written report showing exactly what was done and what came back.
Do you build author websites and run paid ads?
Yes. Author Website and Paid Advertising are services you can add to a package or book on their own, alongside newsletter, social media, advance reader, and events support. Each is scoped in your written proposal.
Are advertising or printing costs included?
No. Our fee covers strategy, outreach, and the services in your package. Advertising spend, promotion fees, printing, review copies, and postage are separate. You pay ad platforms directly, and nothing is spent without your written approval.
Let’s shape your next campaign
Send a short inquiry by email. We will reply with questions or an outline of how we could help, and any work begins only after you approve a written proposal.